Category Archives: Communication

Do You Know What Obama Knows?

In Maryland, it is easy to get an education by reading the bumper stickers on your fellow travelers’ cars. Recently I was struck by the leadership lessons offered by President Obama’s campaign messages pasted on the back of every third car I saw. They said:

  • Change
  • Hope
  • Obama Cares

Politics and policy aside, any leader can and should learn from the President’s three core messages, which connected with the American people so powerfully. (If you doubt this, you might want to checkout who is sitting in the Oval Office.)

Changeobama change

Awhile back, my brother grumbled to me that his kids supported Obama. When pressed, they explained that they supported him because Obama stood for Change. “Change to what?” he asked, but they really didn’t seem to know. Still they supported Obama, which baffled my brother completely. In reality, it didn’t matter because the candidate’s message connected so well with people. But why?

Look around. America is the land of the discontent. How many people do you know who are happy with their jobs, their businesses, their employers, or their lives? Our constant state of discontent drives progress as well as cynicism. Wise leaders know that it is their role to fuel and channel others’ desire to make things better – whatever those “things” may be.

HopeObama Hope (2)

Napoleon Bonaparte once said that leaders are “dealers in hope.” President Obama knows the power of hope, so he didn’t need to say much more. His bumper stickers just said Hope. Like a psychoanalyst, he let the people project into his message what they desired. In fact, the concept of hope was so attached to Barak Obama that some observed that he seemed to be developing a savior image that rightfully belongs only to Jesus Christ.

Since you are not likely to be running for president, you may be asking, “How can  I offer hope?” Life is tough; people wear down. Dreams fade and passion gives way to the mundane. People toil away at work because they “have to.”  But leaders offer hope – two kinds of hope, in fact. Hope in themselves and hope in an important mission. Through action and words they say:

  • We can do this. (I am pretty sure President Obama used these exact words!)
  • You, personally, are needed. 

Obama CaresObama Care (2)

Well, this certainly backfired on the President’s opponents. What they intended as a slur, Barak Obama adopted as a banner slogan.  His message –  I care about you.  It doesn’t matter whether you believe he cares, the lesson here is quite clear.  People place their trust and power in the hands of people who they believe care about them.  After all, who, in their right mind, is going to give away their power to someone who doesn’t care about them?!

I often encounter managers who try to maintain a distance from team members in order to stay “objective.”  It’s funny how they tend to be the same people who struggle with engaging their team members and getting them to go the extra mile.  Get over it!, I say!  You’re not objective anyway – and you don’t want to be. This idea of sterile professionalism is hooey!  Leaders and followers must bond, and bonding does not occur in a sterile “professional environment.”  Instead, it happens in a messy relational one.

Be Presidential

You don’t have to be Barak Obama, or even agree with him, to tap the power of Change, Hope and Care.

Know what you are about – your talents and passions – so you are ready to fill your role in making change happen.

  1. Listen to what your team complains about. Their complaints are banner ads for what they care about and want to improve. If that doesn’t work, ask questions like:
    • What would make your job better?
    • What would make us better?

Any change you pursue must be something the team “believes in” – and people mostly believe in their own values and goals.

  1. Truly see your people, by this I mean know who they are and what they are capable of becoming. Then, affirm them personally and feed their talents.  
  2. Identify your organization’s improvement goals.
  3. Forge, communicate, and execute a plan for grafting team members’ personal desires with organizational goals.

Until recently, I thought the only educational opportunity available on the highway came from audiobooks. Now, I realize that I can learn a lot about by “listening” to the messages that are screaming at me from the bumpers. Keep your eyes open and let me know what you are learning on the roads!

Dancing with a Bear

Stepping on Toes

The giant man rose to his feet displaying his 6’8”, 400-pound frame, reached for his coat as if ready to walk out, and asked me “Do you want to know what I think of that?” We had already danced around the room quite a bit, so I bit. “Yeah,” I said. “That’s good, that’s real good. You’re good,” he replied, and then he sat back down and settled in for the rest of the class. It wasn’t exactly music to my ears, but it was close.

As a trainer I had just allowed myself to travel too far down the path, dancing with this bear of a man about his issue with his boss. On several occasions the boss told him, “You are a big guy; that can be intimidating.” But what could he do about it? “I am big,” he told me, “I can’t change that. Do I have to act like a sissy? Why should I have to change? Do you expect me to change?”

Leading the Dance

“Yes, I do expect you to change.” I exclaimed, looking right into his eyes. Then I looked around the room to the other participants. “Yes! Yes, I expect all of you to change. That is why I am here. I am a trainer. I wouldn’t be here if I didn’t expect you to change. I am offering you better ways of working and relating with people in your life. You don’t have to adopt them: that is your choice. But if you want better outcomes, then I suggest you consider trying them.” And when I said that, the dance was over. My bear, and the other participants, sat back and listened more intently and ready to learn. The dance was over and our work had finally begun in earnest.

The Magic of the Moment

My words weren’t magic. I certainly didn’t intimidate the man. I didn’t say anything that he, and the others, didn’t already know at some level. So what changed? I believe that it was the simple respect of talking straight and offering choice. He expected me to dance with him, somehow avoiding any intimation that he should change. That would somehow invade his “right to be me.” He challenged me to be truthful. He wouldn’t respect cowardice, nor tolerate an absurd denial that people must change. I spoke an obvious truth, which earned his respect and his ear. If only more people would make this choice.

The Teddy Bear

After the class, the dancing bear talked with me for awhile about his dilemma. He “got real,” and we talked through different conversations he could have with his boss about the real issue. He was a great guy—a teddy bear really (which I pretty much knew all along – despite his pretense). We parted friends, and I look forward to working with this bear of a man again.

Executive Intent – C.A.P.E.S

Disappointing Results

Leaders know how frustrating it can be when team members fail to follow what seem to be simple directions to complete a task.  It’s tempting to attribute the glitch on the staff member, but wisdom instructs leaders to rethink this notion.  Instead the leader should consider whether the source of the problem might be his/her leader’s failure to communicate their purpose.  “Purpose” tells people how to interpret orders, execute procedures, solve problems, resolve conflicts, and overcome unexpected challenges; it informs their judgment and allows them to improvise.  “Purpose” is also the power behind initiative, goal setting, and perseverance.  So it is always wise to communicate the purpose of a task or project when you assign it.

One way to ensure that you communicate your purpose is to use the C.A.P.E .S. acronym as a guide whenever you assign work.

Context:

Describe the situation, events, and conditions that are calling for action at this time.

Assignment:

Briefly tell the person what you want them to do.  Concisely provide an amount of detail that matches their expertise.  Include information on timelines, resources, and scope boundaries as well.

Purpose:

Describe why you want this work done, including goals, outcomes, and what is important about the work.  Sometimes it can be important to use contrasting, which is telling the person what outcomes you do and do not intend to result.

Explain what you know:

Tell the person what to look out for, such as challenges they might face, problems that could arise, sensitive issues, and touchy stakeholders.

Solicit Feedback:

Invite the person to probe for more information. Converse with the person until they are clear about the “whats” and “whys” of the assignment.

© Credo Consulting, June 2012